Hey, I’m Madison, a creative leader and brand voice architect based in Dallas, TX. I build brands to be remembered. The kind that don’t just want to sell, but crave a following.
I craft brand voice with a long-term lens. From the big foundational work like positioning and guidelines to the campaigns, launches and everyday moments that bring a brand to life. My work is rooted in consistency and creativity, bringing a steady, strategic approach to building brands people return to.
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copywriting
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concepting
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brand voice development
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messaging strategy
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brand positioning
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integrated marketing
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cpg writing
+ copywriting + concepting + brand voice development + messaging strategy + brand positioning + integrated marketing + cpg writing
AdvoCare
2020 – Current
I established and evolved the brand voice, creating a cohesive narrative used across campaigns, product launches, the web experience, paid and social media and experiential. I built and now lead the copy team, while taking on a broader creative leadership role across concepting, direction and development for the full team. I lead major initiatives from concept through execution, partnering across brand, email marketing, product, web and social to bring the work to life.
TPN Retail
2019 Internship
I crafted B2B copywriting for Hershey’s at Target, contributing to seasonal in-store and email campaigns. I also led and presented a 360 campaign, maintaining consistency and clarity across all creative touch points.
Columbia College Chicago
Graduated 2019
I earned a degree in Creative Advertising with a minor in Photography, pairing creative coursework in writing and visual storytelling with business classes that grounded my work in marketing strategy, audience insights and consumer connection.